Coming from an art and design background, Pablo began his career as an artist’s representative in 2007 when he co-founded Agent Pekka. With eight years of experience in the industry, Pablo oversees the curation of Pekka’s carefully selected roster of artists as well as the overall branding of the agency. His pure dedication and passion is responsible for the rise of many artist’s careers to date and he lives to bring out the very best in those that he represents.
Pablo has worked on projects with a diverse mix of some of the world’s most exciting international agencies and brands including Adam & Eve DDB, Adidas, Air France, BETC, Brand Union, Comme des Garçons, Diesel, Google, H&M, IBM, Kenzo, Kiehl’s, Leo Burnett New York, Levi Strauss & Co., Microsoft, Nike, Ogilvy Worldwide, Samsung, Skype, Stussy, Volkswagen, Wednesday London and Winkreative.
Petra has been with Agent Pekka since 2008, and as a partner and producer works closely with the client and the artist throughout the duration of each project. Be it finding the perfect illustrator for the job, conducting creative consultation or negotiating costs, contracts and schedules, Petra makes sure everything is smooth sailing from start to finish. She has an eye for aesthetics and spotting trends, and is fascinated by the different ways illustration can be integrated into marketing, brand identities and experiences in a smart and original way.
Petra has worked with brands, clients and agencies worldwide, such as Adobe, Art Directors Club, Audi, BBH New York, Ben & Jerry’s, Condé Nast, Crate & Barrel, DDB New York, Eurostar, Google, Isetan, It’s Nice That, Marks & Spencer, Maybelline, Minna Parikka, Mother, MTV, Nike, Nissan, Nixon, M&C Saatchi, Samsung, Tropicana, Virgin, Verizon, Wieden+Kennedy, Winkreative and Women’s Wear Daily.
Caroline, our agent on the continent, is in charge of running Pekka’s sister office in Amsterdam. With a decade of experience as an art producer for the likes of Wieden+Kennedy and 180 Amsterdam, Caroline works very closely with her long list of clients and, most importantly, knows the advertising industry inside and out. As both an artist’s representative and producer, Caroline helps brands and agencies find the best solutions for them with illustrators who adhere to their project or brand aesthetic.
Caroline has worked with an impressive range of design agencies, publications and organisations worldwide including AKQA, AMV BBDO, Anomaly, Coca-Cola, Converse, DDB New York, Domino’s, Google, JWT New York, Kipling, Laneige, Lowe Stratéus, Monocle, Naked Communications, Nike, Publicis Conseil, Smirnoff, TED, The Famous Grouse, The Wall Street Journal, We Are Pi, Wieden+Kennedy, 180 Amsterdam and 72andSunny.
Pascale joined Agent Pekka after working as an illustration agent and art buyer for nearly 15 years. Based in our Amsterdam office, she spends her time whizzing around Europe meeting with potential clients and collaborators and introducing them to our roster of artists. Her thorough knowledge of the field combined with her passion for well-crafted illustration helps her communicate exceedingly well with both artists and art buyers alike. Pascale’s good work is inspired by her passion for original illustrations, textile design, exhibitions and collaborations between photography and illustration, and her constant excitement to see where the art form is going next.
Melissa manages Agent Pekka’s ever-expanding social media presence and communications. She has a background in both PR and journalism and has studied Media and Communications at the University of Helsinki. As something of an internet junkie, at Pekka Melissa is able to combine her fascination for design, illustration, patterns and typography with storytelling, discovering new ideas and fan-girling over colourful and clever illustration.
Katri is Agent Pekka’s in-house graphic designer who designs and produces all of our agency’s marketing materials such as our new website, client presentations, artist portfolios and promotional material. Much like many of the artists on our roster, Katri honed her craft at The Aalto University School of Arts, Design and Architecture where she grew her passion for illustration, animation and, of course, funny animal videos. Before joining Pekka, Katri worked as a graphic designer for Finnish fashion house Marimekko and Flow Festival.