Coming from an art and design background, Pablo began his career as an artist’s representative in 2007 when he co-founded Agent Pekka. With ten years of experience in the industry, Pablo oversees the curation of Pekka’s carefully selected roster of artists as well as the overall branding of the agency. His pure dedication and passion is responsible for the rise of many artist’s careers to date and he lives to bring out the very best in those that he represents.
Pablo has worked on projects with a diverse mix of some of the world’s most exciting international agencies and brands including Adam & Eve DDB, Adidas, Air France, BETC, Brand Union, Comme des Garçons, Diesel, Google, H&M, IBM, Kenzo, Kiehl’s, Leo Burnett New York, Levi Strauss & Co., Microsoft, Nike, Ogilvy Worldwide, Samsung, Skype, Stussy, Volkswagen, Wednesday London and Winkreative.
Petra has been with Agent Pekka since 2008, and as a partner and producer works closely with the client and the artist throughout the duration of each project. Be it finding the perfect illustrator for the job, conducting creative consultation or negotiating costs, contracts and schedules, Petra makes sure everything goes as planned from start to finish. She has an eye for aesthetics and spotting trends, and is fascinated by the different ways illustration can be integrated into marketing, brand identities and experiences in a smart and original way.
Petra has worked with brands, clients and agencies worldwide, such as Adobe, Art Directors Club, Audi, BBH New York, Ben & Jerry’s, Condé Nast, Crate & Barrel, DDB New York, Eurostar, Google, Isetan, It’s Nice That, Marks & Spencer, Maybelline, Minna Parikka, Mother, MTV, Nike, Nissan, Nixon, M&C Saatchi, Samsung, Tropicana, Virgin, Verizon, Wieden+Kennedy, Winkreative and Women’s Wear Daily.
Lauren began her career in Los Angeles watching imaginative worlds come to life while working in the visual development and animation departments at DreamWorks Animation. She has worked on films such as “The Croods” and “Home”, before moving over to their in-house agency where she helped to develop branded content. Prior to joining Agent Pekka, she worked as an an agency art producer helping to pair visual talent for clients such as The California Avocado Commission, Acura, and Patron.
Lauren’s admiration of art and design comes from an ever-growing curiosity of visual storytelling, and she loves watching this process come to life. Her knowledge of the illustration and animation pipeline help to keep projects running smoothly for her clients, while offering the best creative solutions when necessary. Her brain is split between a visual pin-board and an excel sheet, and contrary to popular belief, she believes they can both live in harmony.
Pascale joined Agent Pekka after working as an illustration agent and art buyer for nearly 15 years. Based in our Amsterdam office, she spends her time traveling around Europe meeting with potential clients and collaborators and introducing them to our roster of artists. Her thorough knowledge of the field combined with her passion for well-crafted illustration helps her communicate exceedingly well with both artists and art buyers alike. Pascale’s good work is inspired by her passion for original illustrations, textile design, exhibitions and collaborations between photography and illustration, and her constant excitement to see where the art form is going next.
Caroline, our agent on the continent, is in charge of running Pekka’s sister office in Amsterdam. With a decade of experience as an art producer for the likes of Wieden+Kennedy and 180 Amsterdam, Caroline works very closely with her long list of clients and, most importantly, knows the advertising industry inside and out. As both an artist’s representative and producer, Caroline helps brands and agencies find the best solutions for them with illustrators who adhere to their project or brand aesthetic.
Caroline has worked with an impressive range of design agencies, publications and organisations worldwide including AKQA, AMV BBDO, Anomaly, Coca-Cola, Converse, DDB New York, Domino’s, Google, JWT New York, Kipling, Laneige, Lowe Stratéus, Monocle, Naked Communications, Nike, Publicis Conseil, Smirnoff, TED, The Famous Grouse, The Wall Street Journal, We Are Pi, Wieden+Kennedy, 180 Amsterdam and 72andSunny.