foam Studio opened in 2016 as its own standalone agency alongside Berlin’s award-winning multidisciplinary art and design studio ZEITGUISED. foam utilised the already-established ZEITGUISED team to work on commercially-minded image-making. “foam manifests itself as a commercially oriented conceptual design studio. It offers the established ZEITGUISED DNA as a service to commercial clients and brands, with a focus on premium creative and production values,” says one of the foam team, Henrik. He cites foam’s ability to work in “all visual mediums, still and moving,” describing its output as “unexpected, complex, rich, warm and poetic.” Most importantly, foam is an “anti-production house who happen to be really efficient at CG.”
Favouring the more extreme clients who know exactly what they’re after, foam goes on to create cutting edge imagery with a whiff of the surreal. “Over time we were able to fuse the artistic approaches developed by ZEITGUISED into a very lean production mode,” Henrik continues. “This is a very agile framework and can produce results that are of the highest production quality, yet at the same time stand out creatively from the usual work with exceptional concepts and design.” However it is that they make those beautiful, futuristic images for their clients, they’re very, very good at what they do. Even if they say so themselves. “We are the masters of our self-initiated discipline,” says Henrik. “Breathing life and character into inanimate objects, products, worlds.”
Absolut Vodka, Adobe, Chanel, Hugo Boss, Mercedes-Benz, Motorola, Maxon, Nike, Esquire, Harrods, Peugeot, Toyota, Honda, Lexus, Le Méridien Hotels, AOL, It’s Nice That, Wired, IBM, Sony, Samsung, MTV, The Times, Target, Beck’s, British Telecom, Canal+, Verizon, Vodafone.
We Heart, Stash, iGNANT, It’s Nice That, Trendland, POSTmatter, Nowness.