It’s tricky to describe what foam Studio do. Their work is quite unlike anyone else’s in that when you look at their portfolio, you have no idea how they actually produce synthetic imagery of that nature. The studio opened in 2016 as a unit alongside legendary Berlin studio ZEITGUISED. To offer images on a more commercial basis but using the same team members, foam Studio was born. “foam manifests itself as a commercially oriented conceptual design studio. With a focus on the highest creative and production value output, it offers the ZEITGUISED DNA as a service to commercial clients and brands,” says one of the foam team, Henrik. “foam works in all visual mediums, still and moving. Our work is unexpected, complex, rich, warm and poetic. We’re an anti-production house – happening to be really efficient at CG as well.” Favouring the more extreme clients that know exactly what they’re after, foam goes on to create cutting edge imagery with a whiff of the surreal. “Over time we were able to fuse the artistic approaches developed by ZEITGUISED into a very lean production mode,” Henrik continues. “This is a very agile framework and can produce results that are of the highest production quality, yet at the same time stand out creatively from the usual work with exceptional concepts and design.” However they make those beautiful, futuristic images for clients, they’re very, very good at what they do. Even if they say so themselves. “We are the masters of our self-initiated discipline,” says Henrik. “Breathing life and character into inanimate objects, products, worlds.”
Absolut Vodka, Adobe, Chanel, Hugo Boss, Mercedes-Benz, Motorola, Maxon, Nike, Esquire, Harrods, Peugeot, Toyota, Honda, Lexus, Le Méridien Hotels, AOL, It’s Nice That, Wired, IBM, Sony, Samsung, MTV, The Times, Target, Beck’s, British Telecom, Canal+, Verizon, Vodafone.
We Heart, Stash, iGNANT, It’s Nice That, Trendland, POSTmatter, Nowness.