The Tapestry – BBC World Cup 2018
The London Embroidery Studio
Xander Hart, Edward Usher (BBC Creative)
Rune worked with director Nicos Livesey and Blinkink on the launch film for BBC's 2018 FIFA World Cup marketing campaign. Made in collaboration with BBC Creative and The London Embroidery Studio, the team modernised a traditional tapestry technique by creating a dynamic film in which every single frame was individually embroidered, creating over 600 unique tapestries.