Superfiction
"Their blend of idealism and gentle humor is irresistible." — Stash
Superfiction
Colorful Summer
Client:
Theme:
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Discipline:
Lotte World Mall's current summer campaign, designed by Superfiction.
Biography
Seoul-based Superfiction’s work is based on the concept of the happy life and creative play. They create images and stories that are full of life, oddly sweet characters and bright, bold colours. Superfiction has a wonderful ability to create characters that pop to life from the screen or page. They’ve got a mischievous twinkle in their eyes and a very polished finish. Superfiction’s team comes from various regions and backgrounds, and this means the studio draws on different perspectives to evolve their ideas. What really shines through in their work, though, is the ability to let storytelling lead their content.
Clients
The International ANDY Awards, Wacom, LG, Hanwha, Hyundai, Muzik, General Motors, CJ, Dear Comma
Featured
Stash, IdN, Booooooom, Creativepool.
Biography
Seoul-based Superfiction’s work is based on the concept of the happy life and creative play. They create images and stories that are full of life, oddly sweet characters and bright, bold colours. Superfiction has a wonderful ability to create characters that pop to life from the screen or page. They’ve got a mischievous twinkle in their eyes and a very polished finish. Superfiction’s team comes from various regions and backgrounds, and this means the studio draws on different perspectives to evolve their ideas. What really shines through in their work, though, is the ability to let storytelling lead their content.
Clients
The International ANDY Awards, Wacom, LG, Hanwha, Hyundai, Muzik, General Motors, CJ, Dear Comma
Featured
Stash, IdN, Booooooom, Creativepool.
Biography
Seoul-based Superfiction’s work is based on the concept of the happy life and creative play. They create images and stories that are full of life, oddly sweet characters and bright, bold colours. Superfiction has a wonderful ability to create characters that pop to life from the screen or page. They’ve got a mischievous twinkle in their eyes and a very polished finish. Superfiction’s team comes from various regions and backgrounds, and this means the studio draws on different perspectives to evolve their ideas. What really shines through in their work, though, is the ability to let storytelling lead their content.
Clients
The International ANDY Awards, Wacom, LG, Hanwha, Hyundai, Muzik, General Motors, CJ, Dear Comma
Featured
Stash, IdN, Booooooom, Creativepool.
Biography
Seoul-based Superfiction’s work is based on the concept of the happy life and creative play. They create images and stories that are full of life, oddly sweet characters and bright, bold colours. Superfiction has a wonderful ability to create characters that pop to life from the screen or page. They’ve got a mischievous twinkle in their eyes and a very polished finish. Superfiction’s team comes from various regions and backgrounds, and this means the studio draws on different perspectives to evolve their ideas. What really shines through in their work, though, is the ability to let storytelling lead their content.
Clients
The International ANDY Awards, Wacom, LG, Hanwha, Hyundai, Muzik, General Motors, CJ, Dear Comma
Featured
Stash, IdN, Booooooom, Creativepool.
