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Multifaceted illustrator Xoana Herrera finds the beauty in everyday life.

World Rugby — Team Powered
World Rugby — Team Powered
World Rugby — Team Powered
Work with
Want to collaborate with Xoana Herrera? Reach out to us with your project details and let’s make something beautiful together.


Work with Xoana Herrera
World Rugby — Team Powered
World Rugby — Team Powered
Nike Coaching
O.C. Tanner
O.C. Tanner
O.C. Tanner
O.C. Tanner
Los Angeles Times
Nike Coaching
Nike Coaching
Nike Live Brand Illustrations
Nike Live Brand Illustrations
Nike Live Brand Illustrations
Nike Live Brand Illustrations
Nike Live Brand Illustrations
Nike Live Brand Illustrations
Nike Live Brand Illustrations
Nike Live Brand Illustrations
Nike Live Brand Illustrations
Nike Live Brand Illustrations
Nike Journal
Nike Journal
Nike Journal
Nike Journal
Nike Journal
Ensayo Natural
Ensayo Natural
Ensayo Natural
Ensayo Natural
Ensayo Natural
Ensayo Natural
Apple Music
Risotto
Chut!
Chut!
Frames For Future — Gender Equality
Frames For Future — Gender Equality
Frames For Future — Gender Equality
Frames For Future — Gender Equality
Step by Step
The Coffee Bean & Tea Leaf
The Coffee Bean & Tea Leaf
The Coffee Bean & Tea Leaf
The Coffee Bean & Tea Leaf
Facebook Alegria
Facebook Alegria
Facebook Alegria
Facebook Alegria
2019 FIFA Women's World Cup
WeWork
WeWork
WeWork
WeWork
R&D Los Angeles
Breast Cancer Awareness
Dog with Girl
Buck
Year of the Woman
Churchill

The portfolio of LA-based illustrator Xoana Herrera is an explosion of sumptuous, stylish scenes of characters dwelling in a world that, frankly, looks way better in her images than it does in real life. Xoana trained as a graphic designer in Argentina but, over time, found herself drawn back to the world of illustration after a five-year stint at creative agency Buck. Now, alongside founding a feminist creative collective Get it Girl, she creates graceful, complex but accessible imagery which would be as at home in an ad campaign as it would be in a children’s book (which funnily enough, she's keen to try soon). “As an artist I think it is up to us to keep evolving and taking creative decisions,” she says. “Aiming to be innovative is something I feel I can dare to try every time I take a job, and that’s amazing.”

Clients

Nike, Uber, WeWork, The Coffee Bean & Tea Leaf, Facebook, Cosmopolitan, Google, Lyft.

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Work with

Want to collaborate with Xoana Herrera? Reach out to us, and let’s make something beautiful together. Please fill out these details and one of our producers will get back to you to discuss your needs further.

Submit
Start a

Have a project in mind? Get in touch and let’s make something beautiful together. Please fill out these details and one of our producers will get back to you.

Submit
pekka@agentpekka.com
Amsterdam
+31 6 4629 0589
Helsinki
+358 50 347 3547‬
Los Angeles
+1 323 533 9985
New York
+1 212 518 1512

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