Lab Series COL/LAB
Lab Series' COL/LAB, a series of artist collaborations, kicks off with artist Christopher DeLorenzo. Together, DeLorenzo and Lab Series created six characters to illustrate the lifestyles of men of all ages. These characters come to life through their own unique worlds, all of which include distinct curations of Lab Series products. Each newly curated holiday set features these unique characters on limited edition gifts and boxes.
Christopher partnered with Yellow Labs to animate a :30 commercial for the campaign as well as short social videos.
Lab Series Characters
Lab Series Product Visuals
Illustrations: Christopher DeLorenzo
Client: Estée Lauder Companies / Lab Series
Animation Production: Yellow Labs