Superfiction

Umbro Earth Day Collection

Superfiction and Umbro launched a capsule collection for Earth Day, recruiting the ubiquitous character of Freddy, to protect Earth (and raise awareness of our true keeper, Mother Earth).

Campaign images

The Seoul-based team were responsible for designing various assets for the campaign, including both 3D and 2D scenes, reinterpretations of the Umbro logo, and campaign imagery that were applied to footwear, shirts, and various products.

Campaign images

Superfiction created additional campaign assets, including graphic interpretations of the Umbro logo, with Freddy as the mascot and Earthly spokesperson.

Products

The collaboration logo and designs were used in products and sold in stores worldwide.

Products

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