Client
Agency
Medium
Discipline
Superfiction
Umbro Earth Day Collection
Superfiction and Umbro launched a capsule collection in honor of Earth Day. Recruiting Superfiction's ubiquitous character of Freddy, the goal was to raise awareness to protect our true keeper, Mother Earth.
Campaign images
The Seoul-based team was responsible for designing various assets for the campaign, including both 2D and 3D scenes, character development, reinterpretations of the Umbro logo, and campaign imagery that was applied to footwear, shirts, and various Umbro products.
Campaign images
Superfiction created additional campaign assets, including graphic interpretations of the Umbro logo, with Freddy as the mascot and Earthly spokesperson.
Products
The collaboration logo and designs were used on Umbro products and sold in stores worldwide.
Products
Credits
Design, 3D & Illustration: Superfiction
Client: Umbro