Robin Davey was invited to create a series of animations for American sleep aid company Unisom, addressing some of the challenges and joys of life during lockdown.
The project was produced by Partizan, and Robin partnered with Nerdo Studio to realise the combination of 2D characters and intricate ‘paper craft’ 3D sets.
The spots all hinge (quite literally) on a night-to-day transition. For this, Robin imagined and designed a rotating stage mechanism to effectively communicate the concept and tone he was aiming for.
Illustration, Animation, Design & Direction: Robin Davey
Agency: Edelman New York