Illustrations are emerging as a vital part of the user experience, as they help express the brand directly into a product. At Adobe, we’ve had a lot of important discussions around the need for a unified brand illustration style. As our products evolve, we want to make sure we’re building better brand recognition with our users, and build deeper connections between user and product.
As you may have gathered from past articles by my teammates (such as Sonja Hernandez’s brand system article and Anny Chen’s filetype icon case study), there are a lot of considerations to take into account for a product landscape as big as ours. Adobe’s offering includes over 100 products, services, and communities, from creative tools to communication and marketing tools. How do we provide a creative and playful illustration style which can scale to a company and product lineup like Adobe’s?