Testiartikkeli
Illustrations are emerging as a vital part of the user experience, as they help express the brand directly into a product. At Adobe, we’ve had a lot of important discussions around the need for a unified brand illustration style. As our products evolve, we want to make sure we’re building better brand recognition with our users, and build deeper connections between user and product.
As you may have gathered from past articles by my teammates (such as Sonja Hernandez’s brand system article and Anny Chen’s filetype icon case study), there are a lot of considerations to take into account for a product landscape as big as ours. Adobe’s offering includes over 100 products, services, and communities, from creative tools to communication and marketing tools. How do we provide a creative and playful illustration style which can scale to a company and product lineup like Adobe’s?
![Many of you sci-fi fans will have rejoiced about the new #DarkCrystal series on @netflix, a spin off from Jim Henson’s 1982 film. @la_boca_ were invited to create the poster for the series which, for them, was a very exciting prospect. “I’ve been a fan of anything connected to Jim Henson since childhood, so this was one of those dream projects that don’t come up very often,” says La Boca’s Scot Bendall. “At the time the series was still under production, but we were able to watch some episodes quite early, even before all of the FX had been implemented. It was quite funny still seeing the puppeteers in some shots before they had been edited out. I loved that the show was being created using puppeteers rather than the usual overload of CGI. I also watched the original movie again as reference, and had forgotten just how creepy it was at the time.” The team designed the poster inspired by the crystal itself, and brought in a rich, art nouveau vibe inspired by the set design. “I created the texture on the vines by scanning a banana with Adobe Capture on an iPhone. We wanted the poster to have a sort of fantastical feel, but to still be quite graphic. We didn’t want to re-create a scene from the show, but to create something that added to the experience, almost like you could imagine the poster on a wall in [the main character] Brea’s bedroom.”⠀⠀#thedarkcrystal #netflix #jimhensoncompany #darkcrystal #laboca #poster #illustration #typography #agentpekka](https://agentpekka.com/wp-content/uploads/2019/10/71917715_961233707543410_3446141372402673223_n-640x640.jpg)
