Alex Trochut

"Mr. Trochut needs no introduction." — It's Nice That

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Biography

For Alex, typography functions on two hierarchical levels. First, there is the image of the word we see; reading comes secondary. As a designer, Alex focuses on the potential of language as a visual medium, pushing language to its limits so that seeing and reading become the same action and text and image become one unified expression. Mixing styles and genres and drawing equally from pop culture, street culture, fashion and music, Alex has created design, illustration and typography for a diverse range of clients. Alex’s work has been internationally recognised, appearing in in exhibitions and publications worldwide. He has given talks and been honoured by the Art Directors Club — including being named a 2008 Young Gun — the Type Directors Club, and the Creative Review, among others.

Clients

The New York Times, The Guardian, Vanity Fair, Esquire, ESPN, GQ, Coca-Cola, Nike, The Oscars, Adobe, Adidas, MTV, Pepsi, British Airways, Converse, Absolut Vodka, The Economist, Foot Locker, MasterCard, American Express, Taco Bell, Toyota, Fiat, Seat, Audi, Camper, Patagonia, 55DSL, Nixon, Sixpack, Top Shop, Lane Crawford, Puig, MAC Cosmetics.

Followers 55.7k

Download all images »

Biography

For Alex, typography functions on two hierarchical levels. First, there is the image of the word we see; reading comes secondary. As a designer, Alex focuses on the potential of language as a visual medium, pushing language to its limits so that seeing and reading become the same action and text and image become one unified expression. Mixing styles and genres and drawing equally from pop culture, street culture, fashion and music, Alex has created design, illustration and typography for a diverse range of clients. Alex’s work has been internationally recognised, appearing in in exhibitions and publications worldwide. He has given talks and been honoured by the Art Directors Club — including being named a 2008 Young Gun — the Type Directors Club, and the Creative Review, among others.

Clients

The New York Times, The Guardian, Vanity Fair, Esquire, ESPN, GQ, Coca-Cola, Nike, The Oscars, Adobe, Adidas, MTV, Pepsi, British Airways, Converse, Absolut Vodka, The Economist, Foot Locker, MasterCard, American Express, Taco Bell, Toyota, Fiat, Seat, Audi, Camper, Patagonia, 55DSL, Nixon, Sixpack, Top Shop, Lane Crawford, Puig, MAC Cosmetics.

Followers 55.7k

Download all images »

Biography

For Alex, typography functions on two hierarchical levels. First, there is the image of the word we see; reading comes secondary. As a designer, Alex focuses on the potential of language as a visual medium, pushing language to its limits so that seeing and reading become the same action and text and image become one unified expression. Mixing styles and genres and drawing equally from pop culture, street culture, fashion and music, Alex has created design, illustration and typography for a diverse range of clients. Alex’s work has been internationally recognised, appearing in in exhibitions and publications worldwide. He has given talks and been honoured by the Art Directors Club — including being named a 2008 Young Gun — the Type Directors Club, and the Creative Review, among others.

Clients

The New York Times, The Guardian, Vanity Fair, Esquire, ESPN, GQ, Coca-Cola, Nike, The Oscars, Adobe, Adidas, MTV, Pepsi, British Airways, Converse, Absolut Vodka, The Economist, Foot Locker, MasterCard, American Express, Taco Bell, Toyota, Fiat, Seat, Audi, Camper, Patagonia, 55DSL, Nixon, Sixpack, Top Shop, Lane Crawford, Puig, MAC Cosmetics.

Followers 55.7k

Download all images »

Biography

For Alex, typography functions on two hierarchical levels. First, there is the image of the word we see; reading comes secondary. As a designer, Alex focuses on the potential of language as a visual medium, pushing language to its limits so that seeing and reading become the same action and text and image become one unified expression. Mixing styles and genres and drawing equally from pop culture, street culture, fashion and music, Alex has created design, illustration and typography for a diverse range of clients. Alex’s work has been internationally recognised, appearing in in exhibitions and publications worldwide. He has given talks and been honoured by the Art Directors Club — including being named a 2008 Young Gun — the Type Directors Club, and the Creative Review, among others.

Clients

The New York Times, The Guardian, Vanity Fair, Esquire, ESPN, GQ, Coca-Cola, Nike, The Oscars, Adobe, Adidas, MTV, Pepsi, British Airways, Converse, Absolut Vodka, The Economist, Foot Locker, MasterCard, American Express, Taco Bell, Toyota, Fiat, Seat, Audi, Camper, Patagonia, 55DSL, Nixon, Sixpack, Top Shop, Lane Crawford, Puig, MAC Cosmetics.

Followers 55.7k
Paris City-themed lettering designs for LOQI.

Alex Trochut

Paris

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City-themed lettering designs for LOQI.

New York City-themed lettering designs for LOQI.

Alex Trochut

New York

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City-themed lettering designs for LOQI.

Berlin City-themed lettering designs for LOQI.

Alex Trochut

Berlin

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City-themed lettering designs for LOQI.

Hong Kong City-themed lettering designs for LOQI.

Alex Trochut

Hong Kong

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City-themed lettering designs for LOQI.

El Mama · La Papa Branding for El Mama restaurant.

Alex Trochut

El Mama · La Papa

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Branding for El Mama restaurant.

El Mama · La Papa Branding for La Papa cocktail bar.

Alex Trochut

El Mama · La Papa

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Branding for La Papa cocktail bar.

Penguin Galaxy Design of a box set including six Penguin science fiction classics.

Alex Trochut

Penguin Galaxy

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Design of a box set including six Penguin science fiction classics.

Penguin Galaxy Design of a box set including six Penguin science fiction classics.

Alex Trochut

Penguin Galaxy

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Design of a box set including six Penguin science fiction classics.

Flyknit Type Custom type exploration.

Alex Trochut

Flyknit Type

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Custom type exploration.

Disclosure Poster for Disclosure.

Alex Trochut

Disclosure

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Poster for Disclosure.

Volkswagen Financial Services Logo for the 50th anniversary of Volkswagen Financial Services.

Alex Trochut

Volkswagen Financial Services

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Logo for the 50th anniversary of Volkswagen Financial Services.

Desire by Design Lettering for Wired magazine.

Alex Trochut

Desire by Design

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Lettering for Wired magazine.

MAC — Lipstick Series Lettering series for MAC Cosmetics highlighting the brand's various products.

Alex Trochut

MAC — Lipstick Series

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Lettering series for MAC Cosmetics highlighting the brand's various products.

MAC — Lipstick Series Lettering series for MAC Cosmetics highlighting the brand's various products.

Alex Trochut

MAC — Lipstick Series

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Lettering series for MAC Cosmetics highlighting the brand's various products.

MAC — Lipstick Series Lettering series for MAC Cosmetics highlighting the brand's various products.

Alex Trochut

MAC — Lipstick Series

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Lettering series for MAC Cosmetics highlighting the brand's various products.

MAC — Lipstick Series Lettering series for MAC Cosmetics highlighting the brand's various products.

Alex Trochut

MAC — Lipstick Series

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Lettering series for MAC Cosmetics highlighting the brand's various products.

MAC — Stroke Series Lettering series for MAC Cosmetics highlighting the brand's various products.

Alex Trochut

MAC — Stroke Series

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Lettering series for MAC Cosmetics highlighting the brand's various products.

MAC — Stroke Series Lettering series for MAC Cosmetics highlighting the brand's various products.

Alex Trochut

MAC — Stroke Series

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Lettering series for MAC Cosmetics highlighting the brand's various products.

MAC — Powder Power Series Lettering series for MAC Cosmetics highlighting the brand's various products.

Alex Trochut

MAC — Powder Power Series

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Lettering series for MAC Cosmetics highlighting the brand's various products.

MAC — Powder Power Series Lettering series for MAC Cosmetics highlighting the brand's various products.

Alex Trochut

MAC — Powder Power Series

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Lettering series for MAC Cosmetics highlighting the brand's various products.

MAC — Splash Series Lettering series for MAC Cosmetics highlighting the brand's various products.

Alex Trochut

MAC — Splash Series

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Lettering series for MAC Cosmetics highlighting the brand's various products.

MAC — Splash Series Lettering series for MAC Cosmetics highlighting the brand's various products.

Alex Trochut

MAC — Splash Series

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Lettering series for MAC Cosmetics highlighting the brand's various products.

MAC — Splash Series Lettering series for MAC Cosmetics highlighting the brand's various products.

Alex Trochut

MAC — Splash Series

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Lettering series for MAC Cosmetics highlighting the brand's various products.

Numbers Lettering exploration.

Alex Trochut

Numbers

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Lettering exploration.

Numbers Lettering exploration.

Alex Trochut

Numbers

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Lettering exploration.

Coca-Cola Campaign Print campaign for Coca-Cola.

Alex Trochut

Coca-Cola Campaign

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Print campaign for Coca-Cola.

Ça Va Label design for limited-edition bottle of Cava.

Alex Trochut

Ça Va

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Label design for limited-edition bottle of Cava.

Iamsu! Gig poster for Converse Rubber Tracks.

Alex Trochut

Iamsu!

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Gig poster for Converse Rubber Tracks.

Go Proposal for Toyota.

Alex Trochut

Go

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Proposal for Toyota.

Play with OREO Illustration for a print campaign for OREO.

Alex Trochut

Play with OREO

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Illustration for a print campaign for OREO.

BBC Sport Poster design for BBC Sport.

Alex Trochut

BBC Sport

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Poster design for BBC Sport.

Camper Window design for Camper Shops worldwide.

Alex Trochut

Camper

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Window design for Camper Shops worldwide.

Camper Window design for Camper Shops worldwide.

Alex Trochut

Camper

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Window design for Camper Shops worldwide.

Camper Window design for Camper Shops worldwide.

Alex Trochut

Camper

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Window design for Camper Shops worldwide.

Camper Window design for Camper Shops worldwide.

Alex Trochut

Camper

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Window design for Camper Shops worldwide.

Garnica — Fool Again Cover design fro Garnica's 'Fool Again' album.

Alex Trochut

Garnica — Fool Again

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Cover design fro Garnica's 'Fool Again' album.

Foot Locker Print campaign for Foot Locker.

Alex Trochut

Foot Locker

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Print campaign for Foot Locker.

Foot Locker Print campaign for Foot Locker.

Alex Trochut

Foot Locker

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Print campaign for Foot Locker.

Foot Locker Print campaign for Foot Locker.

Alex Trochut

Foot Locker

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Print campaign for Foot Locker.

Foot Locker Print campaign for Foot Locker.

Alex Trochut

Foot Locker

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Print campaign for Foot Locker.

Foot Locker Print campaign for Foot Locker.

Alex Trochut

Foot Locker

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Print campaign for Foot Locker.

Banco Hipotecario Illustration for Banco Hipotecario's branding.

Alex Trochut

Banco Hipotecario

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Illustration for Banco Hipotecario's branding.

The Best of 2013 Headline illustration for Time magazine.

Alex Trochut

The Best of 2013

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Headline illustration for Time magazine.

Katy Perry — Roar Cover design for Katy Perry's 'Roar' single.

Alex Trochut

Katy Perry — Roar

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Cover design for Katy Perry's 'Roar' single.

Transport for London Designs for a print campaign for Transport for London.

Alex Trochut

Transport for London

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Designs for a print campaign for Transport for London.

Transport for London Designs for a print campaign for Transport for London.

Alex Trochut

Transport for London

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Designs for a print campaign for Transport for London.

G Artwork for the Simple Tipográfica exhibition held in Caracas, Venezuela.

Alex Trochut

G

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Artwork for the Simple Tipográfica exhibition held in Caracas, Venezuela.

Wiz Khalifa Lettering for Wiz Khalifa.

Alex Trochut

Wiz Khalifa

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Lettering for Wiz Khalifa.

A Clockwork Orange Rejected design for A Clockwork Orange by Anthony Burgess.

Alex Trochut

A Clockwork Orange

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Rejected design for A Clockwork Orange by Anthony Burgess.

Absolut Rock Visual for the Absolut Rock print campaign.

Alex Trochut

Absolut Rock

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Visual for the Absolut Rock print campaign.

Adidas Originals Graphic for Adidas Originals.

Alex Trochut

Adidas Originals

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Graphic for Adidas Originals.

Black Market Logotype for UrbanDaddy's Black Market.

Alex Trochut

Black Market

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Logotype for UrbanDaddy's Black Market.

The Decemberists Poster for The Decemberists' concert in Oakland.

Alex Trochut

The Decemberists

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Poster for The Decemberists' concert in Oakland.

Fila Print campaign for Fila Japan.

Alex Trochut

Fila

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Print campaign for Fila Japan.

Fila Print campaign for Fila Japan.

Alex Trochut

Fila

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Print campaign for Fila Japan.

Fila Print campaign for Fila Japan.

Alex Trochut

Fila

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Print campaign for Fila Japan.

Litchenstein Tribute Lettering series combining Roy Litchenstein's strokes and sounds.

Alex Trochut

Litchenstein Tribute

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Lettering series combining Roy Litchenstein's strokes and sounds.

Litchenstein Tribute Lettering series combining Roy Litchenstein's strokes and sounds.

Alex Trochut

Litchenstein Tribute

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Lettering series combining Roy Litchenstein's strokes and sounds.

Litchenstein Tribute Lettering series combining Roy Litchenstein's strokes and sounds.

Alex Trochut

Litchenstein Tribute

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Lettering series combining Roy Litchenstein's strokes and sounds.

Estrella Damm Illustration for an Estrella Damm print campaign.

Alex Trochut

Estrella Damm

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Illustration for an Estrella Damm print campaign.

Old is Cool Cover for Étapes magazine.

Alex Trochut

Old is Cool

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Cover for Étapes magazine.

Varoom Cover Cover for Varoom magazine.

Alex Trochut

Varoom Cover

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Cover for Varoom magazine.

Beautiful/Decay Cover for Beautiful/Decay Magazine.

Alex Trochut

Beautiful/Decay

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Cover for Beautiful/Decay Magazine.

10 Ways Headline for a Computer Arts article about various ways to get a job.

Alex Trochut

10 Ways

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Headline for a Computer Arts article about various ways to get a job.

Lorem Ipsum A series of lettering explorations by Alex.

Alex Trochut

Lorem Ipsum

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A series of lettering explorations by Alex.

Lorem Ipsum A series of lettering explorations by Alex.

Alex Trochut

Lorem Ipsum

Medium:
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A series of lettering explorations by Alex.