“Hallucinatory artwork and animations that reimagine the ordinary.”
— Hypebeast
Jaedoo Lee is a Seoul–based illustrator and animator whose work moves fluidly between illustration and animation. With a background in motion design and a sharp eye for composition, he creates bold, graphic images. His practice is grounded in strong visual systems—often drawing from his experience at studios like Buck and in-house teams like Google Material Design—while remaining playful and unmistakably personal.
Jaedoo’s work has been recognized by ADC, the Society of Illustrators and Young Guns. He has been featured in publications including It’s Nice That, Creative Review and BOOOOOOOM.
Hermès, Apple, Google, Retool, The New York Times, The New Yorker, Spotify, Duolingo, Robinhood, Rimowa, Sharebite, Figma, Sana Labs, McDonald’s, Bloomberg, Cash App, Pinterest, National Bank of Kuwait, Watershed.
