Multifaceted illustrator Xoana Herrera finds the beauty in everyday life.

The portfolio of LA-based illustrator Xoana Herrera is an explosion of sumptuous, stylish scenes of characters dwelling in a world that, frankly, looks way better in her images than it does in real life. Xoana trained as a graphic designer in Argentina but, over time, found herself drawn back to the world of illustration after a five-year stint at creative agency Buck. Now, alongside founding a feminist creative collective Get it Girl, she creates graceful, complex but accessible imagery which would be as at home in an ad campaign as it would be in a children’s book (which funnily enough, she's keen to try soon). “As an artist I think it is up to us to keep evolving and taking creative decisions,” she says. “Aiming to be innovative is something I feel I can dare to try every time I take a job, and that’s amazing.”

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Nike, Uber, WeWork, The Coffee Bean & Tea Leaf, Facebook, Cosmopolitan, Google, Lyft.

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